5 Reasons Your Mobile Recruitment Strategy Needs An Overhaul

Mobile recruitment continues to play a vital role in the success of talent acquisition strategies as job search habits evolve.

Consider the facts[1]:-

  • An estimated 90% of job applications in 2014 have been made through e-mail or online recruitment channels.
  • 50% of all job searches take place via a mobile or Android device with one billion being carried out via mobile devices every month.
  • 68% of those job searches are carried out by Generation Y.
  • 90% of job seekers search via mobile.

While employers are slowly realising the importance of mobile in their hiring process many make the mistake of optimising their site and expecting talent to flow into their e-recruitment channels.

It isn’t that simple.

If your mobile recruitment strategy isn’t working, it might be down to the following reasons:-

Your timing’s all wrong : The habits of job seekers have changed. Understanding when candidates search for jobs will improve the success ratio of your e-recruitment strategy.  Your applicant tracking system will enable you to accurately assess the peak times for activity for job seekers to your own site. A mobile website supported by your recruiting software will clearly identify when your candidates enter your recruitment funnel. Job seekers generally look at their mobile devices first thing in the morning before they get to work, over lunchtime and after work until late evening. 

It’s too complicated : If your e-recruitment engagement leads to a job application form on a separate website you will lose talent. Choose a recruiting software that presents a branded careers site and is integrated with your applicant tracking system. Fill in the gaps with recruiting software which supports your employee referrals with an easy sharing facility across your online recruitment networks.

Passive candidates aren’t your priority : Stimulate the interest of passive candidates searching on mobile devices through updates via your e-recruitment channels. Experiment with blog content and even videos to maximise the number of potential candidates visiting your careers website.  Allow a registration of interest rather than an instant job application for talent on the move. To make it easier, choose recruiting software that allows candidates to apply with their LinkedIn profile or upload their CV to avoid frustration (and potential talent abandoning your site altogether).  Once in your applicant tracking system HR can monitor their visits to your website and respond accordingly.

You don’t respond : Candidates like to be fully informed of the status of their application and position in the hiring process. Effective recruiting software allows you to do that with automated personalised updates direct to their mobile device. It also gives you the ability to choose the timing and frequency of those updates. Successful talent acquisition often requires HR teams to consistently scan online recruitment and social media channels to respond quickly to candidates’ questions.  A prolonged silence will mean talented applicants seek out alternative options.  Take advantage of your recruitment management system to maintain interest.

Your mobile site is a mess : Mobile candidates generally look for jobs on the move. They don’t have time to read a full blog post or explore your website during their commute or lunch break. Your e-recruitment strategy should allow for easy bookmarking of your content with a seamless transition to your careers site. Again, recruiting software with an integrated applicant tracking system will enable you to monitor the progress of talent in your recruitment funnel.

Advorto’s world class recruiting software is fully mobile enabled offering full functionality for both candidates and hiring managers on all mobile and tablet devices. Recruit better people faster. Talk to us today.



[1] Sources : Indeed.com, HRGrapevine.com

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