Executive team
Advorto is led by a team of senior executives who believe in a forward-thinking, consultative approach to providing recruitment management solutions. The team has a wide range of experience from leading consulting companies, such as Accenture and Logica, to some of the largest software companies such as IBM, Microsoft and EMC.
Mike McClelland Founder and Managing Director
Mike founded Advorto in 1998 to embrace a dynamic and forward thinking approach to building recruitment management solutions. Under his direction, Advorto has grown to be a leading provider of recruitment management solutions in Europe, with customers such as Abbey, Blockbuster, and National Rail. In his previous roles with Accenture, Logica and Microsoft, Mike led consulting projects with several Blue Chip clients, helping them to utilise technology to deliver business results that make a difference to the bottom line. Mike is an entrepreneur and involved in several technology start-ups. He and his growing family live in Wimbledon.
Robin Day Head of Engineering
Robin is the main architect behind Advorto’s recruitment management system. His ability to understand complex business requirements and covert them into user-friendly solutions has helped to propel Advorto’s adoption as a leading recruitment management solution in Europe. Robin has been passionate about computers since he was a child, creating his first programme at the age of eight. Robin earned a degree in Computer Science from the University of Kent.
Steve Long Commercial Director
Steve joined Advorto in 2007 to help the company grow its rapidly expanding customer base and lead its marketing and business development efforts. His previous experience is in CRM and direct marketing, having held senior sales and business development positions at IBM, CHC, Acxiom and Prime Response. Steve has also worked on behalf of the British and US governments doing special projects in Afghanistan and Iraq and enjoyed an early career in the British Armed Forces.
David Pryce Head of Consulting
David joined Advorto in 2007 to lead Advorto’s growing consulting business and to help Advorto’s clients get the most from their recruitment management solution. David came from the law firm Denton Wilde Sapte, where he was a key player in developing web systems and strategy, including implementing a recruitment website. David graduated from Nottingham University and is fluent in French and Japanese. Prior to his IT career, he was a professional level snowboarder.
Susanna Cesar-Morton Marketing Director
Susanna has more than 15 years' experience helping software companies around the globe with all aspects of marketing. Originally from Silicon Valley, she has held senior marketing positions at EMC/Documentum, Prime Response, Inference and BARRA. Susanna is an award-winning writer and started her career as a journalist. She lives with her family in Henley-on-Thames.